4 Back to Basics
4.1 1. Key Message
→ -> The fundamental problem of communication are hierarchical adjectives that inadequately describe skill sets.
The Signal. i.e. the Code. Clear unambiguous How to The signal -> some literal message to transmit over a distance Simple
The Noise. Probability, uncertainty
Clear: The Signal/Noise
As with the development of logos, communication moves towards:
- Content
- Messages in binary code systems. The smallest packet with the most content.
- e.g. complexity of the content -> Direction towards decreasing, reduction of complexity
- Less is more.
- The What: The actual, literal message
- The Actual message, mathematically, , technically,
- The Actual message, mathematically, , technically,
- The Why: The meaning, semantic message
- The purpose/goal
- Context
- The content is tailored to the receiver and the (environemtal) conditions
- Direction towards specific, narrow, well-defined
- The Who:
- The sender
- The receiver
- The When:
- The time
- Synchronous (instant) or asynchronous (delayed)
- The Where:
- The place
- The How:
- The medium
- The technology
- Control -> , Clarity (a single, unambiguous meaning), a high signal-to-noise ratio
Complexity arises from combining many simple individual components together. Systems have three properties:
- Emergent -> The whole is greater than the sum of its parts
- Responsive -> Amplifying positive and negative feedback loops
- Fractal ->
4.2 3. Shannon introduces context
Shannon makes the case of using
Shannan provides us bothe a mathematical model but also a convenient diagram. Let’s expand on both.
The diagram
4.3 Extras:
But talk is cheap and