4  Back to Basics

4.1 1. Key Message

→ -> The fundamental problem of communication are hierarchical adjectives that inadequately describe skill sets.

  1. The Signal. i.e. the Code. Clear unambiguous How to The signal -> some literal message to transmit over a distance Simple

  2. The Noise. Probability, uncertainty

  3. Clear: The Signal/Noise

As with the development of logos, communication moves towards:

  1. Content
  • Messages in binary code systems. The smallest packet with the most content.
  • e.g. complexity of the content -> Direction towards decreasing, reduction of complexity
  • Less is more.
  • The What: The actual, literal message
    • The Actual message, mathematically, , technically,
  • The Why: The meaning, semantic message
    • The purpose/goal
  1. Context
  • The content is tailored to the receiver and the (environemtal) conditions
  • Direction towards specific, narrow, well-defined
  • The Who:
    • The sender
    • The receiver
  • The When:
    • The time
    • Synchronous (instant) or asynchronous (delayed)
  • The Where:
    • The place
  • The How:
    • The medium
    • The technology
  1. Control -> , Clarity (a single, unambiguous meaning), a high signal-to-noise ratio

Complexity arises from combining many simple individual components together. Systems have three properties:

  1. Emergent -> The whole is greater than the sum of its parts
  2. Responsive -> Amplifying positive and negative feedback loops
  3. Fractal ->

4.2 3. Shannon introduces context

Shannon makes the case of using

Shannan provides us bothe a mathematical model but also a convenient diagram. Let’s expand on both.

The diagram

4.3 Extras:

But talk is cheap and